SoulBrotherVLUV Drops New Single “Give It Up”
FOR IMMEDIATE RELEASE
SoulBrotherVLUV Drops New Single “Give It Up” Featuring DJ Rhettmatic of the Beat Junkies
LOS ANGELES, CA — July 7, 2025 — Legendary West Coast hip-hop artist SoulBrotherVLUV returns with a brand-new single, “Give It Up,” featuring the incomparable DJ Rhettmatic of the Beat Junkies. Produced by SP the Soul Prophet, the track is available now on Bandcamp, bringing together decades of hip-hop mastery, soul, and street energy in one powerful release.
With a legacy spanning four decades, SoulBrotherVLUV continues to shape the sound and spirit of West Coast hip-hop. From his early days as a b-boy and dancer in 1980s Los Angeles to his influential work as a rapper, choreographer, and producer, V-Luv’s artistry has been woven into the fabric of hip-hop culture.
A familiar face from iconic appearances on Soul Train, Yo! MTV Raps, In Living Color, Pump It Up, and The Arsenio Hall Show, V-Luv’s movement and music have defined generations. His choreography credits include BBD / Ralph Tresvant, Black Eyed Peas, and Laquan, and he’s been featured in classic videos from Michael Jackson, Dr. Dre, Young MC, and MC Hammer, among others.
Beyond performance, V-Luv’s production work has supported artists like Pharcyde, RubyShineOn!, Soul Brothers, and Rifleman Ellay Kule, continuing his commitment to elevating authentic hip-hop voices.
“Give It Up” captures that same authenticity — a blend of gritty beats, thoughtful lyricism, and raw soul that only a true originator can deliver. The track showcases the synergy between V-Luv and DJ Rhettmatic, bridging generations of hip-hop artistry and setting the tone for a new era of soulful innovation.
“Hip-hop has always been about community, evolution, and love,” says V-Luv. “‘Give It Up’ is my reminder that real music never fades — it just keeps growing.”
As SoulBrotherVLUV continues to mentor new artists, judge major dance competitions like B-Boy Summit and Freestyle Session, and create timeless music, “Give It Up” stands as both a celebration of his journey and a testament to his unwavering dedication to the craft.
About SoulBrotherVLUV
From 1985 to 2025, SoulBrotherVLUV has been a defining voice and presence in West Coast hip-hop. Born and raised in Los Angeles, he rose as a b-boy, dancer, rapper, and producer whose influence spans television, music videos, and the underground hip-hop movement. His work has appeared alongside legends including N.W.A., Dr. Dre, Ice-T, MC Hammer, and Digital Underground, and his production continues to fuel the city’s vibrant creative pulse.
Still active and evolving, V-Luv embodies what it means to live hip-hop — with soul, love, and longevity.
Listen to “Give It Up” (feat. DJ Rhettmatic):
🎧 https://soulbrothervluv.bandcamp.com/track/give-it-up-feat-dj-rhettmatic-beat-junkies
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